It rings out
You are under a boiler, up a ladder, or on the motorway. The call goes to voicemail because nobody is free to answer it.
The caller is already deciding whether to wait.
AI receptionist for UK trades
Your phone is losing you jobs.
You are under a sink, up a ladder, or driving. The caller doesn’t leave a message — they ring the next number on Google. Relay picks up instead, captures the job properly and tells you what needs you first.
Keep your number
AI disclosed up front
No app for customers
Live call
+44 117 496 0182
Relay
Thanks for calling Harbour Plumbing. This is Alex, an AI receptionist — how can I help?
Caller
Water’s coming from under the kitchen sink and it’s spreading.
Relay
Sorry to hear that. Is anyone in immediate danger? And what’s the postcode?
Caller
No, we’re okay. BS6 5QZ.
Relay
Got it — marked urgent, and the team will call you back tonight.
Written to the job inbox
00:41
Built for
01 — The missed call
A missed call is rarely just a missed call.
It is a job you never quoted. Here is the ninety seconds that happen every time you cannot pick up.
They don’t leave one
Most people hang up rather than talk to a machine. No message, no number, no missed-call notification you would ever act on.
There is nothing in your phone to follow up.
The next number
They ring the next trade business on Google. That firm quotes the job, gets paid for it, and you never find out it existed.
One answer could have changed all three.
Relay turns that ninety seconds into a name, a postcode, a job and a callback.
See the handover
02 — How it works
Someone always picks up.
Keep the number on your van. Forward it to Relay when you are busy, after hours, or all the time. The caller hears a receptionist — not a phone tree.
We set up your receptionist
Your trade, services, area, hours and escalation contact. We test it with you before a single real call comes through.
Calls are answered and qualified
The agent captures name, number, postcode, job type, urgency and when suits them. It never quotes a price or promises an arrival time.
You get the job, not a voicemail
Every call lands in a simple inbox with a summary, a transcript and a callback link. The urgent ones are flagged first.
Discloses that it is an AI
Live in days, not months
Works with the number you advertise
03 — Inside Relay
The job sheet writes itself.
No clipboard, no scrappy note, no “ring me back and I’ll explain”. The agent has a normal conversation and fills the record as it goes.
- Caller, number, postcode and job type — captured in conversation
- Emergency or routine, with a safety-first script
- Summary, transcript and callback link in one place
- Flags what needs you first, so a leak beats a quote request
23:41
Mrs Patel07700 900456
Leak under kitchen sink · BS6 5QZ
Urgent
18:07
J. Okafor07811 223908
Boiler not firing · BS5 9LN
Quote
16:32
Harbour Lettings0117 496 0182
Dripping tap, second floor
Routine
14:58
D. Whitfield07700 900112
Chasing Tuesday’s visit
Existing
11:20
Unknown—
Supplier sales call
Spam
Summary — active leak under the kitchen sink. No immediate danger. Requests a callback tonight. Marked emergency, after hours.
04 — Compared
Voicemail doesn’t sell. Neither does a phone tree.
The options trade businesses usually weigh up, side by side.
| Relay | Voicemail | Answering service | Receptionist | |
|---|---|---|---|---|
| Answers while you’re on the tools | Yes | No | Yes | Yes |
| Answers after hours and weekends | Yes | Records a message | Sometimes | No |
| Captures a structured job record | Yes | No | Depends on the script | If they write it down |
| Flags emergencies to you | Yes | No | Sometimes | Sometimes |
| Set-up time | Under a week | — | 1–2 weeks | 4–8 weeks |
| Typical monthly cost | From £149 | £0 — and £0 jobs | £250–£600 | £2,000+ |
Market ranges are indicative, not quotes. Relay pricing is example launch pricing for this MVP.
Showing Relay and voicemail — the two options most owners weigh up.
05 — Pricing
Cheaper than the job you just missed.
One bathroom or boiler job usually covers several months. Start with the calls you are already losing.
Starter
Owner-operator, one number
£149/month
+ £299 setup · up to 100 calls a month
- AI receptionist for one trade business
- UK number and call forwarding set up
- Call summaries and job inbox
- Emergency flagging
- Email support
Growth
Busy team, higher call volume
£299/month
+ £499 setup · up to 300 calls a month
- Everything in Starter
- Up to three numbers or locations
- Priority emergency routing notes
- Monthly call review
- Booking-link and CRM roadmap access
Custom
Multi-location or franchise
Let’s talk
Custom setup · volume pricing
- Multiple teams and routing rules
- Custom call flows
- CRM and job-management integration scoping
- Service-level and reporting requirements
- Priority support
Monthly rolling, no long contract. Telephony and AI usage are included up to the stated call volume; overage, extra numbers and custom integrations are quoted separately.
06 — Questions
What trade owners ask.
If your question is not here, ask it on the demo. We will tell you honestly whether Relay is a fit.
Rather just hear it?
Book a 15-minute call. Bring a recent missed call and we will show you exactly what Relay would have captured.
Book a demoDoes the caller know it is an AI?
Yes. The first sentence discloses that it is an AI receptionist for the business. We do not pretend it is a human, and the agent confirms it plainly if asked.
Will it quote prices or promise arrival times?
No. It captures the job and says the team will confirm the price. It will not promise that someone is on their way unless you have given it an explicit SLA.
What happens in an emergency?
It asks whether anyone is in immediate danger, gives the right emergency guidance — 999, or the National Gas Emergency Service on 0800 111 999 for a suspected gas leak — captures the details and flags the call for a fast callback.
Do I have to change my number?
No. You keep the number that is on your van and your listings, and forward calls to Relay when you want it to answer — always, after hours, or only when you are busy.
Can it book jobs in my calendar?
The MVP captures the request and gives you a callback link. Calendar and job-management integrations are on the roadmap and scoped per customer.
Are calls recorded?
Audio recording is off by default. Transcripts and summaries are stored so you can review the job, and the privacy notice explains retention and your customers’ rights.
Stop paying for a phone that loses you work.
Book a 15-minute demo. Bring a recent missed call and we will show you what Relay would have captured.
Book the demo
No contract · keep your number